What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, Ries shows that in industry after industry, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Go Wild: Eat Fat, Run Free, Be Social, and Follow Evolution's Other Rules for Total Health and Well-being
In go wild, and journalist richard manning reveal that although civilization has rapidly evolved, Harvard Medical School Professor John Ratey, MD, our bodies have not kept pace. The scientific evidence behind why maintaining a lifestyle more like that of our ancestors will restore our health and well-being.
This mismatch affects every area of our lives, from our general physical health to our emotional wellbeing. Investigating the power of living according to our genes in the areas of diet, sleep, mindfulness and more, exercise, GO WILD examines how tapping into our core DNA combats modern disease and psychological afflictions, nature, from Autism and Depression to Diabetes and Heart Disease.
Warner international. By focusing on the ways of the past, it is possible to secure a healthier and happier future, and GO WILD will show you how.
Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer
It is introduced to you in this important and timely book. You have made a wise decision obtaining it. No bs! themakings of a system for your business’s sustainability and growth youcan rely on. It is soundly basedon well-proven strategies dating from the turn of the century to thepresent. Bolt the door, put awaythe device and dig in!magneticmarketing.
Com Warner international. No academic theories, no vague “ideas”, no fads. Magnetic marketing® is a radical, services, clients, patients or prospects are attracted and in the wayproducts, dramatically different sea-change in the way new customers, businesses and practices are advertised. It is a “change movement” that has established itself in over 136different niches, industries and professions, business categories, but is still also a “best kept secret”―its practitioners are in a “secretsociety.
It―and only it―offers real protection from commoditization, Amazon-ization, price and profit destruction.
Positioning: The Battle for Your Mind
Ries and trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. Positioning The Battle for Your Mind. Writing in their trademark witty, fast-paced style, advertising gurus ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one.
. Positioning also shows you how to: use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning.
Influence: Science and Practice 5th Edition
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, authority, liking, social proof, consistency, and scarcity. Warner international. Influence: science and Practice is an examination of the psychology of compliance i.
E. Positioning The Battle for Your Mind. Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.
Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Allyn Bacon. Uncovering which factors cause a person to say “yes” to another's request.
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
22 immutable laws of Marketing Violate Them at Your Own Risk. There are laws of nature, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, especially gravity.
Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. Violate them at your own risk.
Allyn Bacon. Positioning The Battle for Your Mind. From the law of leadership, to the law of the Mind, to The Law of the Category, these valuable insights stand the test of time and present a clear path to successful products. Warner international.
The 22 Immutable Laws of Branding
HarperBusiness. Allyn Bacon. 22 immutable laws of Marketing Violate Them at Your Own Risk. Combining the 22 immutable laws of branding and the 11 immutable laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 immutable laws of branding also tackles one of the most challenging marketing problems today: branding on the Web. The 22 immutable laws of Branding is the essential primer on building a category-dominating, world-class brand. Positioning The Battle for Your Mind. The rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands.
Warner international. This marketing classic has been expanded to include new commentary, and a bonus book: the 11 immutable Laws of Internet BrandingSmart and accessible, like Rolex, Volvo, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, new illustrations, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries.
Positioning The Battle for Your Mind. A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon. Newsweek "revolutionary! surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.
Usa today Warner international. 22 immutable laws of Marketing Violate Them at Your Own Risk. Allyn Bacon. HarperBusiness.
Visual Hammer: Nail your brand into the mind with the emotional power of a visual
HarperBusiness. A trademark is a rebus which communicates nothing except the name of the brand. The visual. The aflac duck that increased Aflac’s name recognition from 12 percent to 94 percent. The polo player which made Ralph Lauren the largest-selling high-end clothing brand. The bottle which made Absolut the largest-selling high-end vodka.
You build a brand by owning a word in the mind. The chalice which made Stella Artois the fifth largest-selling imported beer. The green jacket which made the Masters the most-prestigious golf tournament. Some examples. Allyn Bacon. The watchband which made Rolex the largest-selling luxury watch. The pink ribbon that made Susan G.
Almost every brand has a trademark, but fewer than one out of a hundred brands have a visual hammer. The best way into a mind is with visuals. Komen for the Cure the largest nonprofit foundation to fight breast cancer. The red soles which made Christian Louboutin the leading luxury-shoe brand. Corona’s lime.
Colonel sanders who made KFC the world’s largest chicken chain.
Battlecry: Winning the battle for the mind with a slogan that kills.
Warner international. 1 rhyme: “roto-rooter, that’s the name. Creating a slogan is only half the battle. Reese’s peanut butter cups. 5 double-entendre: “A diamond is forever. You might think companies and their ad agencies would be wise to these techniques. The trick is to find the right combination of a visual hammer and a verbal nail.
The duck helps drive the Aflac name into prospects’ minds. Positioning The Battle for Your Mind. And what was bmw’s visual hammer? It was the television commercials showing BMWs being driven over winding road by happy owners. But few slogans actually use any of these memory-building tactics. Allyn Bacon. The other half of the battle is a visual that will help drive your slogan into prospects’ minds.
The straw-in-the-orange helps drive “Not from concentrate” into the minds of Tropicana buyers. The hammers are terrific, but the nails are missing. Over the years, there have been many advertising campaigns showing beautiful automobiles being driven over lush, winding roads. Battlecry is a companion book to my previous book, Visual Hammer, and should be read together.
The contour bottle helps drive “The real thing” into the minds of cola drinkers.
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
Allyn Bacon. HarperBusiness. Positioning The Battle for Your Mind. By following darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. The origin of brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding.
Warner international. 22 immutable laws of Marketing Violate Them at Your Own Risk. In the origin of brands, you will learn how to:divide and conquerexploit divergenceUse the theories of survival of the firstest and survival of the secondestHarness the power of pruning Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding.
What charles darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, the Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, in turn, and, achieving business success.
Here, the rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction—in divergence.