You will learn to use and interpret financial data; find out what we can learn from Pepsi, General Motors, Krispy Kreme, and other companies; learn how to evaluate investment strategies; and apply your financial know-how to develop a coherent business strategy.
Leading Change in Multiple Contexts: Concepts and Practices in Organizational, Community, Political, Social, and Global Change SettingsSAGE Publications, Inc #ad - The first book to bring together both leadership and change theories, and processes, concepts, Leading Change in Multiple Contexts uses a consistent framework and the latest research to help readers understand and apply the concepts and practices of leading change. Key featuresbrings together leadership and change concepts and practices in five distinct contexts—organizational, education, communication, community, and globalDraws from a wide range of classic and recent scholarship from multiple disciplines Includes the perspectives of change and leadership expertsOffers real-life vignettes that provide examples of leading change in every contextProvides readers with application and reflection exercises that allow them to apply leadership and change concepts to their experiencesLeading Change in Multiple Contexts is designed for undergraduate and graduate courses in Change Management, Organizational Development, community activism, social change, public policy, Leadership, and Leadership and Change offered in departments of business, Organizational Behavior, and public administration, as well as programs focusing on leadership, political, and social change.
Business Ethics: A Stakeholder and Issues Management ApproachBerrett-Koehler Publishers #ad - Weiss uses a wealth of contemporary examples, including twenty-three customized cases that immerse students directly in recent business ethics dilemmas and ask them to consider how they would resolve them. Each chapter includes recent business press stories touching on ethical issues. New feature! several chapters now feature a unique point/counterpoint exercise that challenges students to argue both sides of a contemporary issue, student loan debt, the Boston bomber Rolling Stone cover, such as too-big-to-fail institutions, online file sharing, and questions raised by social media.
The recent economic collapse raised ethical issues that have yet to be resolved—there could not be a better time for a fully updated edition of Weiss’s classic, accessible blend of theory and practice. New to the sixth edition!new Cases! Fourteen of the twenty-three cases in this book are brand new to this edition.
New edition, hands-on, revised and updated this is a pragmatic, up-to-date guide to determining right and wrong in the business world. Updated throughout! the text has been updated with the latest research, perspectives on generational differences, including new national ethics survey data, and global and international issues.
Business Ethics: A Stakeholder and Issues Management Approach #ad - They touch on issues such as cyberbullying, Walmart, Google, fracking, Ford, and for-profit education and involve institutions like Goldman Sachs, neuromarketing, Kaiser Permanente, and Facebook. Joseph weiss integrates a stakeholder perspective with an issues-oriented approach so students look at how a business’s actions affect not just share price and profit but the well-being of employees, the local community, customers, other nations, suppliers, the larger society, and the environment.
Customer Centricity: Focus on the Right Customers for Strategic Advantage Wharton Executive EssentialsWharton School Press #ad - Inspired by wharton’s executive Education program, each book is authored by globally renowned faculty and filled with real-life business examples and actionable advice. A powerful call to action, customer centricity upends some of our most fundamental beliefs about customer service, and customer lifetime valueNOT ALL CUSTOMERS ARE CREATED EQUALDespite what the tired old adage says, customer relationship management, the customer is not always right.
Reveals how to increase profits from your best customers, find more like them, and avoid over-investing in the rest…. Decidedly accessible and absolutely necessary. Jim sterne, founding president and chairman, clear, digital analytics Association“Perfect read…It’s short 60-90 minutes, and the best summary I’ve read of why companies should rethink their approach to customers.
Customer Centricity: Focus on the Right Customers for Strategic Advantage Wharton Executive Essentials #ad - Andrew mcfarland, chief customer officer, svp, Black Box“Knowing what your customers are worth is the secret to focusing your time and money where it makes the most difference. He provides insights to help you understand:why customer centricity is the new model for success and product centricity must be ushered outhow the ideas of brand equity and customer equity help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones don’tWhy the traditional models for determining the value of individual customers are flawedHow executives can use customer lifetime value CLV and other customer-centric data to make smarter decisions about their companiesHow the well-intended idea of customer relationship management CRM lost its way—and how your company can properly put CRM to useCustomer Centricity will help you realign your performance metrics, product development, customer relationship management and organization in order to make sure you focus directly on the needs of your most valuable customers and increase profits for the long term.
Also available: once fader convinces you of the value of customer centricity in this book, The Customer Centricity Playbook, with Sarah Toms, will show you where to get started.
Marketing Management: A Strategic Decision-Making ApproachMcGraw-Hill Higher Education #ad - Drawing on its authors' wealth of entrepreneurial and executive experience along with their thought-leading research the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.
Marketing Management: A Strategic Decision-Making Approach #ad - This edition continues to be the most current and internet-savvy book available injecting the latest developments in internet-based communication and distribution technology into every chapter. By providing specific tools and decision frameworks it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small.
The eighth edition of marketing Management: A Strategic Decision-Making Approach concentrates on marketing decision-making rather than mere description of marketing phenomena.
Words That Work in Business, 2nd Edition: A Practical Guide to Effective Communication in the WorkplacePuddleDancer Press #ad - Words That Work in Business, 2nd Edition: A Practical Guide to Effective Communication in the Workplace #ad - Offering practical tools that match recognizable work scenarios, this guide can help all employees positively affect their work relationships and company culture, regardless of their position. This handbook displays proven communication skills for effectively handling difficult conversations, and giving and receiving meaningful feedback, improving individual and team productivity, having more effective meetings, reducing workplace conflict and stress, thereby creating a more enjoyable work environment.
Addressing the most common workplace relationship challenges, this manual shows how to use the principles of nonviolent communication to improve any workplace atmosphere.
Business, Government, and Society: A Managerial PerspectiveBusiness And Economics #ad - Business, Government, and Society: A Managerial Perspective #ad - The thirteenth edition of Business, Government and Society by John F. As always, a stream of events dictated the need for extensive revision. In addition, an emphasis on management issues and processes allows students to apply the principles they learn to real-world situations. Steiner and George A. Accordingly, events, personalities, institutions, and publications, while continuing the work of building insight into basic underlying principles, Steiner and Steiner have updated the chapters to include new ideas, and forces.
Steiner continues a long effort to tell the story of how forces in business, government, and society shape our world.
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and StayMcGraw-Hill Education #ad - He then demonstrates how to use these insights to develop high impact, high return relationship marketing strategies and action plans which generate consistent double-digit increases in response and sales. When we don’t use VOC, our results can suffer greatly. Garry dawson, hewlett-packard, americas advertising and Direct Marketing Manager "Ernan is a leading expert in creating disciplined “Voice of Customer” driven marketing processes.
This book is essential reading for all marketers, whether in Fortune or Growth sized companies, who want dramatic increases in sales and marketing effectiveness. In this hands-on tutorial, ernan takes you through the steps that can transform your business, putting your customers at the center of defining what is relevant and what will drive deeper engagement.
Bernd schmitt, ernan roman, author of customer experience management and big think strategy in voice of the Customer Marketing, Professor, Columbia Business School, the award-winning marketing guru who created the IDM Integrated Direct Marketing and Opt-in marketing methodologies shows you a proven, step-by-step process for understanding the expectations of your customers and prospects for more effective relationships and deeper levels of value.
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay #ad - When hp uses the voice of the customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. If you want to move from just talking about VOC to being a leader in implementing it, you must read this book.
Fred neil, global head of crm, dell "The clearest and best book yet published on the subject of Voice of the Customer marketing principles. The book's numerous case studies demonstrate the most effective uses of Voice of the Customer marketing in action, and the most frequent mistakes marketers make-trying to "manage" customers rather than continually engaging them.
Innovation Prowess: Leadership Strategies for Accelerating Growth Wharton Executive EssentialsWharton School Press #ad - Day shows managers how to set a growth strategy that is realistic while still stretching the organization; search for the best growth opportunities along the full spectrum of 14 growth pathways; aim their growth-seeking activities toward the creation of new customer value; learn to profit from the uncertainty of innovation by successfully assessing and containing risk; build the organizational muscle to implement an ambitious growth strategy; and move faster from ideas to impact.
With the strategies, processes, and methods discussed in Innovation Prowess, leaders can build a tested and comprehensive strategy for driving organic growth year after year. The wharton executive essentials seriesthe Wharton Executive Essentials series from Wharton Digital Press brings the ideas of the Wharton School's thought leaders to you wherever you are.
Yet most management teams struggle to reach their firm's ambitious growth targets and suffer slow growth. What distinguishes these growth laggards from growth leaders like IBM, Nike, LEGO, American Express, Amazon, and Samsung that realize their full potential for growth?Wharton professor George S. Inspired by wharton's executive education program, each book is authored by globally renowned faculty and offers a quick-reading, penetrating, and comprehensive summary of the knowledge leaders need to excel in today's competitive business environment and capture tomorrow's opportunities.
Innovation Prowess: Leadership Strategies for Accelerating Growth Wharton Executive Essentials #ad - A framework for achieving superior rates of organic growthAchieving superior growth through innovation is a top strategic priority for all companies. Day shows that growth leaders use their innovation prowess to accelerate their growth at a faster rate. In this essential guide, day reveals how to build this prowess by combining discipline in growth-seeking activities with an organizational ability to innovate.
HBR Guide to Finance Basics for Managers HBR Guide SeriesHarvard Business Review Press #ad - Don’t let your fear of finance get in the way of your successcan you prepare a breakeven analysis? do you know the difference between an income statement and a balance sheet? Or understand why a business that’s profitable can still go belly-up? Has your grasp of your company’s numbers helped—or hurt—your career?Whether you’re new to finance or you just need a refresher, this go-to guide will give you the tools and confidence you need to master the fundamentals, as all good managers must.
The hbr guide to finance basics for managers will help you:learn the language of financeCompare your firm’s financials with rivals’Shift your team’s focus from revenues to profitsAssess your vulnerability to industry downturnsUse financial data to defend budget requestsInvest smartly through cost/benefit analysis.
Crack the C-Suite Code: How Successful Leaders Make It to the TopWharton School Press #ad - Her deep research on the topic includes candid interviews with CEOs, hundreds of aspiring C-suite candidates, and the leading experts in the field. In crack the c-suite code, Frangos reveals the hidden dynamics for reaching the C-suite. Citrin, spencer stuart ceo practice, and author, you’re In Charge, Leader, Now What? “Frangos has created a roadmap for executives on the fast track.
Sylvia ann hewlett, forget a Mentor, author, Find a Sponsor and Executive Presence . To actively improve your chances for success, goldman sachs’ edith cooper, she presents: insider knowledge from current ceos and well-known executivesguiding questions that clarify the risks and rewards associated with each pathAccelerators and derailers that either enhance or detract from your chances to succeedAdvice on how to leverage your experience, including Accompany’s Amy Chang, and mindset to help you land on the C-suite short listInsight on how the evolving role of the CEO affects your strategy to reach the topA career playbook for anyone who aspires to the top spot, leadership brand, Cisco’s Chuck Robbins, Crack the C-Suite Code features advice from successful C-level leaders, Nest’s Yoky Matsuoka, and Corning’s Wendell Weeks.
A 2018 digital book award finalist for best business bookcovered in forbes, fast company, and harvard business review, Crack the C-Suite Code is “a true insider’s guide, ” according to Harvard Business School professor Boris Groysberg. How can i reach the c-suite? That is the most common question Cassandra Frangos hears from the executives she coaches.
Crack the C-Suite Code: How Successful Leaders Make It to the Top #ad - Frangos identifies four core paths you can follow to reach the C-suite: The Tenured Executive, The Free Agent, The Leapfrog Leader, and The Founder. These and other top leaders from a broad range of companies, including Microsoft, Google, and General Electric, tell the stories of their success and help aspiring executives crack the C-suite code.
If you’ve ever wanted to really figure out how to ascend to the C-suite, this is your Rosetta Stone.